The marketing game! / Charlotte H. Mason, William D. Perreault
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, 2002.Edition: 3rd edDescription: xviii, 100 p. : ill., forms ; 28 cm. + 1 computer optical disc (4 3/4 in.)ISBN: - 0256139881
- HF5415.135.M39
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| No cover image available | No cover image available | |||||||
| HF5415.13.M34 Marketing. / | HF5415.13.P38 Marketing management: knowledge and skills. / | HF5415.13.P68 Marketing products and services. / | HF5415.135.M39 The marketing game! / | HF5415.15.S624 The agile marketer: turning customer experience into your competitive advantage. / | HF5415.157.K85 Warranty fraud management: reducing fraud and other excess costs in warranty and service operations. / | HF5415.2.M29 Essentials of marketing research: a hands-on orientation. / |
System requirements for computer disc: Window 95/NT98/2000/ME; 3MB of free RAM; tutorials require a multimedia PC (with sound) and CD-drive; TMGftp requires an Internet connection.
Includes index.
Missing student CD-ROM
Contents: Introduction to the marketing game -- The Market opportunity -- Marketing department responsibilities -- Submitting the marketing plan -- Submitting an expanded marketing plan -- Supporting the marketing plan -- A New market opportunity.
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