The marketing game! / Charlotte H. Mason, William D. Perreault
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, 2002.Edition: 3rd edDescription: xviii, 100 p. : ill., forms ; 28 cm. + 1 computer optical disc (4 3/4 in.)ISBN: - 0256139881
- HF5415.135.M39
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves,Shelving location: Reference Close shelf browser (Hides shelf browser)
| HF5415.13.St8 Strategic marketing management. / | HF5415.135.M392 The marketing game! / | HF5415.135.M393 The marketing game! / | HF5415.135.M394 The marketing game! / | HF5415.135.M395 The marketing game! / | HF5415.135.W47 Strategic marketing :creating competitive advantage. / | HF5415.15.E43 Strategic brand management. / |
System requirements for computer disc: Window 95/NT98/2000/ME; 3MB of free RAM; tutorials require a multimedia PC (with sound) and CD-drive; TMGftp requires an Internet connection.
Includes index.
Missing student CD-ROM
Contents: Introduction to the marketing game -- The Market opportunity -- Marketing department responsibilities -- Submitting the marketing plan -- Submitting an expanded marketing plan -- Supporting the marketing plan -- A New market opportunity.
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