Marketing management : a customer-centric financial approach. / Kenneth E. Clow

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TextPublisher: Saint Paul, MN : Textbook Media Press, 2017Edition: 2nd edDescription: ix, 493 p.: color illustrations; 27 cmContent type:

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Contents: The nature of marketing management -- Building a customer-oriented marketing department --

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	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			HF5415.13.C57(2e) (Browse shelf(Opens below))					Available			K/3010/0108/23

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Contents: The nature of marketing management -- Building a customer-oriented marketing department --

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