Business marketing :connecting strategy, relationships, and learning. / F. Robert Dwyer and John Tanner.

By:

Dwyer, F. Robert

Contributor(s):

Tanner, John F

Material type:

TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 1999.Description: xxix, 670 p. : ill. (some col.) ; 27 cmISBN:

0256221332 (alk. paper)

Subject(s):

Marketing

LOC classification:

HF5415.D92

Contents:

Contents: Business markets and business marketing -- Foundations for creating value -- Business marketing programming -- Investing for value in customers and yourself.

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Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	HF5415.D92 (Browse shelf(Opens below))	1	Available	2375/12
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	HF5415.D921 (Browse shelf(Opens below))	2	Available	2376/12
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	HF5415.D922 (Browse shelf(Opens below))	3	Available	2377/12
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	HF5415.D923 (Browse shelf(Opens below))	4	Available	2378/12
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	HF5415.D924 (Browse shelf(Opens below))	5	Available	2379/12

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Includes bibliographical references (p. 649-656) and index.

Contents: Business markets and business marketing -- Foundations for creating value -- Business marketing programming -- Investing for value in customers and yourself.

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Business marketing :connecting strategy, relationships, and learning. / F. Robert Dwyer and John Tanner.

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