Media/impact: an introduction to mass media. / Shirley Biagi.

By:

Biagi, Shirley

Material type:

TextPublication details: Belmont, Calif.: Wadsworth Pub. Co., 1996.Edition: 3rd edDescription: xxiv, 411 p. : col. ill. ; 26 cmISBN:

0534217443

Subject(s):

Mass media

DDC classification:

302.23 20

LOC classification:

P90.B48

Online resources:

Contents:

Contents:Overview: Introduction to the mass media -- Mass media for the 21st century: interactive and on-line -- The Media industries: The Newspaper industry -- The magazine industry -- The book publishing industry -- The Radio industry -- The Recording industry -- The Television industry -- The Movie industry -- Support industries: Advertising -- Public relations -- Issues and effects: Ownership issues and press performance issues -- Media effects -- Legal and regulatory issues -- Ethical practices -- International media: A Global media marketplace -- Student resource guide --

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			P90.B48(3e) (Browse shelf(Opens below))					Available			K/3106/0204/23

Includes bibliographical references (p. 390-400) and index.

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Media/impact: an introduction to mass media. / Shirley Biagi.

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