Ads, fads, and consumer culture: advertising's impact on American character and society. / Arthur Asa Berger.

By:

Berger, Arthur Asa

Material type:

TextPublisher: Lanham: Rowman & Littlefield, 2015Edition: 5th edDescription: xxiii, 251 p. : illustrations ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781442241244 (cloth : alk. paper)
9781442241251 (pbk. : alk. paper)

Subject(s):

DDC classification:

659.1/0420973 23

LOC classification:

HF5823.B43

Contents:

Contents: Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and gender in advertising -- Political advertising -- The Marketing society -- Analyzing print advertisements or: six ways of looking at a Fidji perfume advertisement -- Analyzing television commercials -- Where next? --

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			HF5823.B43(5e) (Browse shelf(Opens below))					Available			K/3108/0206/23

Includes bibliographical references (pages 237-242) and index.

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Ads, fads, and consumer culture: advertising's impact on American character and society. / Arthur Asa Berger.

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