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Integrated marketing communications. / David Pickton, Amanda Broderick.

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004.Edition: 2nd edDescription: xxii,761 p.: ill; 24cmISBN:
  • 0273676458
Subject(s): LOC classification:
  • HF5415.123.P53 
Contents:
Contents: Introduction to integrated marketing communications -- The Integrated marketing communications process -- Managing integrated marketing communications planning -- The Integrated marketing communications mix.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.123.P53 (Browse shelf(Opens below)) 1 Available 2274/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.123.P531 (Browse shelf(Opens below)) 2 Available 2275/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.123.P532 (Browse shelf(Opens below)) 3 Available 2276/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.123.P533 (Browse shelf(Opens below)) 4 Available 2277/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.123.P534 (Browse shelf(Opens below)) 5 Available 2278/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.123.P535 (Browse shelf(Opens below)) 6 Available 2279/12

Includes bibliographical references and index.

Contents: Introduction to integrated marketing communications -- The Integrated marketing communications process -- Managing integrated marketing communications planning -- The Integrated marketing communications mix.

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