Advertising and promotion : an integrated marketing communications perspective. / George E. Belch & Michael A. Belch.

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TextPublisher: New York : McGraw-Hill, 2021Edition: 12th edDescription: xxxi, 740 p. [+ various pagings]: color illustrations ; 29 cm Media type:

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Contents: An introduction to integrated marketing communications -- The role of IMC in the marketing process --

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			HF5823.B38(12e) (Browse shelf(Opens below))					Available			K/3276/0374/23

Includes glossary, chapter notes and indexes.

Contents: An introduction to integrated marketing communications -- The role of IMC in the marketing process --

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