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Market driven strategy: processes for creating value. / George S. Day.

By: Material type: TextPublication details: New York : Free Press ; London : Collier Macmillan, c1990.Description: ix, 405 p. : ill. ; 24cmISBN:
  • 0029072115
Subject(s): LOC classification:
  • HF5415.13D368 .
Online resources:
Contents:
Contents: Strategic choices in competitive markets -- Process for developing market-driven strategies -- Assessing the competitive position -- Choosing arenas and advantages -- Renewing the strategy -- Issues in implementing market-driven strategies.
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Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.13D368 (Browse shelf(Opens below)) Available 2348/12

Includes bibliographical references (p. 377-394) and index.

Contents: Strategic choices in competitive markets -- Process for developing market-driven strategies -- Assessing the competitive position -- Choosing arenas and advantages -- Renewing the strategy -- Issues in implementing market-driven strategies.

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