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Microeconomics and behaviour / Robert H. Frank. -

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Material type: TextPublication details: New York: McGraw-Hill / Irwin, 2010Edition: 8th edDescription: xxviii, 607 p.: ill.; 28 cmISBN:
  • 9780070166745
LOC classification:
  • HB171.5.F72(8e)
Contents:
Contents: Part One: Introduction: thinking like an economist -- Supply and demand -- Part Two: The theory of consumer behavior: Rational consumer choice -- Individual and market demand -- Applications of rational choice -- Applications of rational choice and demand theories -- The economics of information and choice under uncertainty -- Explaining tastes: the importance of altruism and other nonegoistic behavior -- Cognitive limitations and consumer behavior -- Part Three: Production -- Cost -- Perfect competition -- Monopoly -- Imperfect competition: a game-theoretic approach -- Part Four: Labor -- Capital -- Part Five: Externalities, property rights, and the coase theorem -- Government.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HB171.5.F72(8e) (Browse shelf(Opens below)) 1 Available 9489/190/23
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HB171.5.F721(8e) (Browse shelf(Opens below)) 2 Available 9490/191/23
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HB171.5.F722(8e) (Browse shelf(Opens below)) 3 Available 9491/192/23

Includes index

Contents: Part One: Introduction: thinking like an economist -- Supply and demand -- Part Two: The theory of consumer behavior: Rational consumer choice -- Individual and market demand -- Applications of rational choice -- Applications of rational choice and demand theories -- The economics of information and choice under uncertainty -- Explaining tastes: the importance of altruism and other nonegoistic behavior -- Cognitive limitations and consumer behavior -- Part Three: Production -- Cost -- Perfect competition -- Monopoly -- Imperfect competition: a game-theoretic approach -- Part Four: Labor -- Capital -- Part Five: Externalities, property rights, and the coase theorem -- Government.

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