Includes bibliographical references and indexes.

Contents: An Overview of strategic retail management 1: An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis: Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based and other forms of nontraditional retailing -- Targeting customers and gathering information: Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location: Trading-area analysis -- Site selection -- Managing a retail business: Retail organization and human resource management -- Operations management : Financial dimensions -- Operations management: operational dimensions -- Merchandise management and pricing: Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer: Establishing and maintaning a retail image -- Promotional strategy -- Putting it all together: Integrating and controlling the retail strategy.