Persuasion in society. / Herbert W. Simons with Joanne Morreale and Bruce Gronbeck.

By:

Simons, Herbert W

Contributor(s):

Material type:

TextPublication details: California : Sage Publications, 2001.Description: xxvi, 414 p. : ill. ; 24 cmISBN:

0761919074 (cloth : alk. paper)
0761919082 (pbk. : alk. paper)

Subject(s):

DDC classification:

303.3/42 21

LOC classification:

HM1196.S56

Online resources:

Contents:

Contents: Understanding persuasion: The study of persuasion -- The psychology of persuasion: basic principles -- Persuasion broadly considered -- The coactive approach: Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands -- Reasoning and evidence -- Contexts for persuasion: Going public -- Planning campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences -- Leading social movements -- More about ethics --

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			HM1196.S56 (Browse shelf(Opens below))					Available			K/3051/0149/23

Includes bibliographical references and index.

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Persuasion in society. / Herbert W. Simons with Joanne Morreale and Bruce Gronbeck.

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