Public relations campaigns and portfolio building. / Gemma R. Puglisi
Material type:
TextPublication details: Boston : Allyn & Bacon, 2012.Description: xii, 100 p. : illISBN: - 9780205824106
- 0205824102
- 659.2 22
- HM1221.P97
Contents:
Contents: Back to basics -- How to find the perfect client -- Strategy -- Working with the client -- Teamwork -- The marketing tools -- The value of events -- Your outreach -- The midpoint -- The final presentation -- Case studies
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM1221.P97 (Browse shelf(Opens below)) | Available | K/3196/0294/23 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY shelves,Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HM1221.H462 Public relations cases. / | HM1221.H463 Public relations cases. / | HM1221.H464 Public relations cases. / | HM1221.P97 Public relations campaigns and portfolio building. / | HN18.3.C731 Comparative social policy: concepts, theories and methods. / | HN28.M33 Social movements : readings on their emergence, mobilization, and dynamics. / | HN59.2.T35 Taking sides : clashing views on controversial social issues. / |
Contents: Back to basics -- How to find the perfect client -- Strategy -- Working with the client -- Teamwork -- The marketing tools -- The value of events -- Your outreach -- The midpoint -- The final presentation -- Case studies
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