Contemporary strategy analysis : concepts, techniques, applications Robert M. Grant
Material type:
TextPublication details: Maldeen, MA. : Blackwell Publishing, 2002Edition: 4th edDescription: xii, 551 p. : illus, indexISBN: - 0631231366
- dc21 658.4'012
- HD30.28.G72
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD30.28.G72(4e) (Browse shelf(Opens below)) | Available | K/3138/0236/23 |
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| HF5625.C74(7e) Comparative international accounting / | P90.A32(8e) Understanding human communication. / | PE1441.K53(4e) Foundations first with readings : sentences and paragraphs. / | HD30.28.G72(4e) Contemporary strategy analysis : concepts, techniques, applications | RG526.O261(20e) Obstetrics by ten teachers. / | HF5681.V3.P3(2e) Business analysis & valuation : using financial statements - text and cases. / Krishna G. Palepu, Paul M. Healy, Victor L. Bernard | PN4129.15.Z37(5e) Public speaking: strategies for success / |
Includes bibliographical references and index
Contents: The concept of strategy -- Goals, values, and performance -- Analyzing the industry environment -- Intra-industry analysis -- Analyzing resources and capabilities -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries --Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Managing the multibusiness corporation -- Current trends in strategic management.
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