Marketing ethics : cases and readings. /

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TextPublication details: Upper Saddle River, NJ., Pearson , 2006.Description: xii, 172 p: illus, indexISBN:

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Contents Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases --

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			HF5415. M21 (Browse shelf(Opens below))					Available			K/3024/0122/23

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Previous	HF5415.F221 Marketing esentials. /	HF5415.F61 Marketing for success. /	HF5415.J5 Principles and practice of marketing. /	HF5415. M21 Marketing ethics : cases and readings. /	HF5415.P21 Applied marketing. /	HF5415.P65 Marketing: concepts and strategies. /	HF5415.P651 Marketing foundations. /	Next

Includes bibliographical references and index

Contents Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases --

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