Thompson Arthur A creator Gamble, John E. Peteraf, Margaret A. Strickland III, A.J. text New York, NY McGraw-Hill Education 2018 21st ed monographic eng

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xxxix, 370 p: Ills., index Contents: Part 1. Concepts and Techniques for Crafting and Executing Strategy: -- What is strategy and why is it important -- Charting a company's direction: its vision,mission, objectives, and strategy -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position: strategic moves,timing, and scope of operations -- Strategies for competing in international markets -- Corporate strategy: diversification and the multibusiness company -- Ethics, corporate social responsibility, environmental sustainability, and strategy -- Building an organization capable of good strategy execution: people,capabilities, and structure -- Managing internal operations: actions tht promote good strategy execution -- Corporate culture and leadership: keys to good strategy execution Includes bibliographical references and index Strategic planning Business planning HD30.28.T52 1 658.4/012 9781259899690 WIUC - GH 230827 20230827150932.0