@book{10023,
	author = {Scott, David Meerman},
	title = {The new rules of marketing and PR : how to use social media, online video,mobile applications, blogs, news releases, and viral marketing to reach buyers directly. /},
	publisher = {John Wiley & Sons.},
	year = {2011},
	address = {Hoboken, NJ. :},
	edition = {3rd ed.},
	note = {Includes index}
}