02042nam a22002297a 4500 20230911114611.0 230904b ||||| |||| 00| 0 eng d 9781118026984 (3 e) WIUC - GH WIUC - GH HF5415.1265.S39 dc22 658.8'72 Scott, David Meerman 2336 The new rules of marketing and PR : how to use social media, online video,mobile applications, blogs, news releases, and viral marketing to reach buyers directly. / David Meerman Scott 3rd ed. Hoboken, NJ. : John Wiley & Sons. 2011 xxxii, 366 p. : Ill. ; Includes index Contents: Contents: How the Web has changed the rules of marketing and PR : The old rules of marketing and PR are ineffective in an online world --. The new rules of marketing and PR --. Reaching your buyers directly -- Web-based communications to reach buyers directly: Social media and your targeted audience -- Blogs: tapping millions of evangelists to tell your story --. Audio and video drive action -- The new rules of news releases --. Going viral:The web helps audiences catch the fever -- The content-rich website --. Marketing and PR in real time -- Action plan for harnessing the power of the new rules: You are what you publish: building your marketing and PR plan -- Online thought leadership to brand your organization as a trusted resource --. How to create for your buyers -- How web content influences the buying process -- . Mobile marketing: reaching buyers wherever they are -- Social networking sites and marketing -- Blogging to reach your buyers -- Video and podcasting made, well, as easy as possible -- . How to use news releases to reach buyers directly.-- The online media room: your front door for much more than the media -- The new rules for reaching the media --. Search engine marketing --. Make it happen Internet marketing 1336 Public relations 1322 lcc BK 10023 17523 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-14 HF5415.1265.S39(3e) K/3022/0120/23 2023-09-04 00:00:00 2023-09-04 BK