00834nam a22002297a 4500003000400000005001700004008004100021020001800062020001500080040002500095050001800120082001600138100001900154245010200173250001100275260005800286300003900344500001900383505016400402650002500566650001300591OSt20230904115857.0230904b           ||||| |||| 00| 0 eng d  a9780130387776  a0130387770  aWIUC - GHcWIUC - GH  aHF5415.13.B46  2dc23a658.8  aBest, Roger J.  aMarket-based management: strategies for growing customer value and profitability./cRoger J. Best  a6th ed  aUpper Saddle River, NJ.bPearson Education Inc.c2013  axxiv, 552 p:bIlls,Glossary, Index  aIncludes index  aContents: Market orientation and marketing performance -- Market analysis -- Marketing mix strategies -- Strategic marketing -- Marketing plans and performance  aMarketing management  aI. Title