00905nam a22002537a 4500 OSt 20230904115857.0 230904b ||||| |||| 00| 0 eng d 9780130387776 0130387770 WIUC - GH WIUC - GH HF5415.13.B46 dc23 658.8 Best, Roger J. 2339 Market-based management: strategies for growing customer value and profitability./ Roger J. Best 6th ed Upper Saddle River, NJ. Pearson Education Inc. 2013 xxiv, 552 p: Ills,Glossary, Index Includes index Contents: Market orientation and marketing performance -- Market analysis -- Marketing mix strategies -- Strategic marketing -- Marketing plans and performance Marketing management 1096 I. Title 2270 lcc BK 10024 17524 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-14 HF5415.13.B46(6e) K/3021/0119/23 2023-09-04 00:00:00 1 2023-09-04 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-14 HF5415.13.B461(6e) K/3036/0134/23 2023-09-04 00:00:00 2 2023-09-04 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-14 0 HF5415.13.B462(6e) K/3035/0133/23 2024-02-13 00:00:00 3 2023-09-04 BK