00871nam a22002177a 4500003000400000005001700004008004100021020001500062040001200077050001600089245007100105246008200176250001200258260002600270300002400296500002000320505026700340650002300607650001400630710000900644OSt20230910142749.0120919t        xxu||||| |||| 00| 0 eng d  a0862777542  cWIUC-GH  aHD30.28.M26  aManagement accounting : strategic planning: and marketing. /cCIMA  aStudy text Stage 4 :Management accounting - strategic planning and markrtinig  a6th ed.  aLondon :bBPP,c1992.  axx, 616 p .:bill.;  aIncludes index.  aContents: Introduction -- Introduction to strategic planning -- Environmental analysis -- Corporate appraisal and strategic choice -- Strategies for various business aspects -- Marketing strategies and tactics -- Control, information for strategy and marketing 
  bStrategic planning  bMarketing  aCIMA