Management accounting : strategic planning: and marketing
Study text Stage 4 :Management accounting - strategic planning and markrtinig
CIMA
text
xxu
London
BPP
1992
6th ed.
monographic
eng
xx, 616 p .: ill.;
Contents: Introduction -- Introduction to strategic planning -- Environmental analysis -- Corporate appraisal and strategic choice -- Strategies for various business aspects -- Marketing strategies and tactics -- Control, information for strategy and marketing
CIMA
Includes index.
Strategic planning
Marketing
HD30.28.M26
0862777542
120919
20230910142749.0