McKerrow, Ray E. <br/><br/>
Principles and types of public speaking / 
Raymie E. McKerrow ... [et al.]. 
 - 16th ed. 
 - Boston, MA :  Pearson/Allyn & Bacon,  c2007. 
 - xvi, 448 p. :  ill. (some col.) ;  24 cm. 
<br/><br/> Rev. ed. of : Principles and types of public speaking / Raymie E. McKerrow ... [et al.]. 15th ed. c2003. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: Part One: Public speaking in a global world: Public speaking in a mediated society -- Setting the scene for community building : ethical communication in a diverse culture -- Getting started: basic tips for speech preparation and delivery -- Public speaking  and critical listening -- Part two: Preparing your speech: Public speaking in a culturally diverse society: to whom are you speaking? -- Developing central ideas and claims: finding and using evidence -- Organizing ideas: relational language, internal organization patterns, and the motivated sequence -- Maintaining audience attention and involvement -- Developing the speech outline -Part Three: Communication Channels -- Using language to communicate -- Using visual materials in speeches -- Using your voice and body to communicate - Part Four: Types of Speeches -- Speeches to inform -- Speeches to persuade and to actuate -- Reasoning with publics -- Performing culture in building communities: speaking on special occations 
<br/><br/><label>ISBN: </label>0205456219 9780205456215 
<br/><br/><label>LCCN: </label>2006050316 
<br/><br/><label>Nat. Bib. No.: </label>GBA664298  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013516847  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public speaking.<br/>Oral communication.
<br/><br/><label>LC Class. No.: </label>PN4129.15  / .M37  
<br/><br/><label>Dewey Class. No.: </label>808.5/1