02142cam a2200325 a 450000100090000000300040000900500170001300800410003001000170007101500190008801600180010702000150012502000180014003500230015804000540018105000210023508200160025610000210027224500800029325000130037326000490038630000460043550001090048150400510059050510040064165000210164565000240166673000450169085600810173514452106OSt20230913105941.0060714s2007    maua     b    001 0 eng    a  2006050316  aGBA6642982bnb7 a0135168472Uk  a0205456219  a9780205456215  a(OCoLC)ocm70676653  aWIUC - GHcWIUC - GHdYDXdBAKERdYDXCPdUKMdDLC00aPN4129.15b.M37 00a808.5/12221 aMcKerrow, Ray E.10aPrinciples and types of public speaking /cRaymie E. McKerrow ... [et al.].  a16th ed.  aBoston, MA :bPearson/Allyn & Bacon,cc2007.  axvi, 448 p. :bill. (some col.) ;c24 cm.  aRev. ed. of : Principles and types of public speaking / Raymie E. McKerrow ... [et al.]. 15th ed. c2003.  aIncludes bibliographical references and index.  aContents: Part One: Public speaking in a global world: Public speaking in a mediated society -- Setting the scene for community building : ethical communication in a diverse culture -- Getting started: basic tips for speech preparation and delivery -- Public speaking  and critical listening -- Part two: Preparing your speech: Public speaking in a culturally diverse society: to whom are you speaking? -- Developing central ideas and claims: finding and using evidence -- Organizing ideas: relational language, internal organization patterns, and the motivated sequence -- Maintaining audience attention and involvement -- Developing the speech outline -Part Three: Communication Channels -- Using language to communicate -- Using visual materials in speeches -- Using your voice and body to communicate - Part Four: Types of Speeches -- Speeches to inform -- Speeches to persuade and to actuate -- Reasoning with publics -- Performing culture in building communities: speaking on special occations 0aPublic speaking. 0aOral communication.0 aPrinciples and types of public speaking.413Table of contents onlyuhttp://www.loc.gov/catdir/toc/fy0707/2006050316.html