01528nam a22002177a 4500 OSt 20230913145454.0 140619b xxu||||| |||| 00| 0 eng d 0273617133 WIUC-GH HD30.22.C77 COOK, Mark 2404 Business economics : strategy and applications. / Mark Cook and Corri Farquharson Harlow, England : Prentice Hall, 1998. xxii, 602 p.: ills.; Includes Index Contents: The scope of business economics -- The organization and its environment -- Business objectives, ethics and corporate governance -- Alternative models of the organisation -- Consumer behaviour -- Demand and elasticity -- Estimating and forecasting -- Determinants and behaviour of costs -- Pricing decisions -- Pricing practices -- Non-price competition and the marketing mix -- Investment decisions and the cost of capital -- Techniques for decision making under conditions of uncertainty and risk -- Elemtns of business strategy -- Analyzing the structure of competition -- Competitive weapons -- Transaction cost economics -- Difference and reputation as strategic tools -- Quality and the economics of the organisation -- Business issues and the environment -- The globalisation of business activities -- Government intervention -- The changing boundaries of the organisation -- The labour market Business economics 2405 Farquharson, Corri 2406 lcc BK 10050 17550 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-20 HD30.22.C77 K/3163/0261/23 2023-09-13 00:00:00 2023-09-13 BK