02114cam a2200457 a 4500 15645997 20210414113948.0 090304r20092002enka b 001 0 eng 2009009561 GBA932886 bnb GBA932886 dnb 015103025 Uk 9780273719601 (pbk. : alk. paper) 0273719602 (pbk. : alk. paper) (OCoLC)ocn312730585 DLC eng DLC YDXCP BWKUK BWK UKM NLGGC DEBBG BTCTA OCL EUM OCL DLC pcc HF5548.32.C472 658.8/72 22 651.8 85.40 bcl 85.05 bcl QP 345 rvk QP 650 rvk QR 760 rvk ST 610 rvk Chaffey, Dave, 1963- E-business and e-commerce management :strategy, implementation and practice. / Dave Chaffey. 4th ed. Harlow, England ; New York : FT Prentice Hall, 2009. xxxii, 764 p. : col. ill. ; 27 cm. Includes bibliographical references and index. Contents: Introduction: Introduction to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- Strategy and application: E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Implementation: Change management -- Analysis and design -- Implementation and maintenance. This volume covers business models, theoretical tools and international aspects of e-business and e-commerce. Electronic commerce. Business enterprises Computer networks. Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017740309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 1006 8506 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-30 0 HF5548.32.C472 2587/12 2012-05-30 00:00:00 1 2012-05-30 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-30 0 HF5548.32.C4721 2588/12 2012-05-30 00:00:00 2 2012-05-30 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-30 0 HF5548.32.C4722 2589/12 2012-05-30 00:00:00 3 2012-05-30 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-30 0 HF5548.32.C4723 2590/12 2012-05-30 00:00:00 4 2012-05-30 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-30 0 HF5548.32.C4724 2591/12 2012-05-30 00:00:00 5 2012-05-30 BK