E-business and e-commerce management :strategy, implementation and practice
Chaffey, Dave
1963-
creator
text
bibliography
enk
Harlow, England
New York
FT Prentice Hall
2009
4th ed.
monographic
eng
xxxii, 764 p. : col. ill. ; 27 cm.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
Contents: Introduction: Introduction to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- Strategy and application: E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Implementation: Change management -- Analysis and design -- Implementation and maintenance.
Dave Chaffey.
Includes bibliographical references and index.
Electronic commerce
Business enterprises
Computer networks
HF5548.32.C472
658.8/72
651.8
85.40
85.05
QP 345
QP 650
QR 760
ST 610
9780273719601 (pbk. : alk. paper)
0273719602 (pbk. : alk. paper)
2009009561
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017740309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017740309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
DLC
090304
20210414113948.0
15645997
eng