02240pam a2200277 a 4500 1636598 OSt 20230915145628.0 960909s1997 njua b 001 0 eng 0139085912 WIUC - GH WIUC - GH DLC HF5415.35 .S65 20 Solomon, Michael R. 623 Marketing : real people, real choices. / Michael R. Solomon, Elnora W. Stuart. Upper Saddle River, N.J. : Prentice Hall, c1998 80 p. : 29 cm. Marketing mini-projects: Learning by doing Includes bibliographical references and indexes. Contents: Mini Projects -- Examining a new era organization -- The 4 Ps for different organizations -- Creating competitive advantages -- Using the BCG growth-market share matrix -- Consumer social responsibility -- Environmental scanning -- Standardize or individualize -- Global differences -- More than one way to solve a problem -- Secondary research for business and industry -- Understanding evaluative criteria in the decision process -- Maslow's hierarchy in ads -- buying big time -- Small versus large customers -- Designing marketing for different segments -- Recognizing target markets -- Is this product better? -- The layers of a product -- Building a better package -- Enter product quality -- Understanding the service industry -= Marketing people -- Price elasticity of demand -- Monetary and non-monetary prices -- Examining "Caveat Venditor" -- Market basket study -- Channels are not all created equal -- How many channel members -- Non-store retailing in the future -- Differences in retail prices -- Database marketing for a small business -- Product and package design -- Copy testing Ad ideas -- Examining advertising messages -- Understanding trade promotions -- Consumer sales promotion -- Making a sales presentation -- Learning about sales management Marketing Vocational guidance. 624 Stuart, Elnora W. 625 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 10062 17562 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-14 0 HF5415.35.S65 K/3037/0135/23 2023-09-15 00:00:00 2023-09-15 BK