@book{10063,
	author = {Solomon, Michael R. and Marshall, Greg W. },
	title = {Marketing : real people, real choices. /},
	publisher = {Prentice Hall,},
	year = {c2006},
	series = {Brand you: Liz Harris-Tuck},
	address = {Upper Saddle River, N.J. :},
	edition = {4th ed}
}