02034pam a2200301 a 4500 1636598 OSt 20230919110107.0 960909s1997 njua b 001 0 eng 0131857002 ( 4e) WIUC - GH WIUC - GH DLC HF5415.35 .S65 20 Solomon, Michael R. 623 Marketing : real people, real choices. / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. 4th ed Upper Saddle River, N.J. : Prentice Hall, c2006 162 p. : 29 cm. Brand you: Liz Harris-Tuck Includes bibliographical references and indexes. Contents: Welcome to brand you: Creating and delivering career value -- Planning your career: The advantage is undeniable -- Choosing the right work environment: How to find the right "fit" -- Career information and research: Finding great work -- Why employers buy: How to identify employers' needs -- Meeting employers' needs: How the selection process works -- Sharpening your focus: How to use target marketing in your search for work -- Creating the product -you:Identifying your benefits -- Managing the product - you: Launching and managing your career -- Providing services as brand you: Consider alternative ways to work -- Pricing the product: What are you worth? -- Connecting with the customer: How relationships can help you achieve your goals -- Advertising your brand: How to write dynamic resumes -- Personal selling: Communicating your value in an interview -- How to increase your options: Finding new channels for work -- Planning your marketing campaign: Get organized for success Marketing Vocational guidance. 624 Marshall, Greg W. 625 Stuart, Elnora W. 625 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 10063 17563 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-14 HF5415.35.S65 K/3032/0130/23 2023-09-19 00:00:00 2023-09-19 BK