Solomon, Michael R. creator Marshall, Greg W. Stuart, Elnora W. text bibliography nju Upper Saddle River, N.J Prentice Hall c2006 1997 4th ed monographic eng

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162 p. : 29 cm. Contents: Welcome to brand you: Creating and delivering career value -- Planning your career: The advantage is undeniable -- Choosing the right work environment: How to find the right "fit" -- Career information and research: Finding great work -- Why employers buy: How to identify employers' needs -- Meeting employers' needs: How the selection process works -- Sharpening your focus: How to use target marketing in your search for work -- Creating the product -you:Identifying your benefits -- Managing the product - you: Launching and managing your career -- Providing services as brand you: Consider alternative ways to work -- Pricing the product: What are you worth? -- Connecting with the customer: How relationships can help you achieve your goals -- Advertising your brand: How to write dynamic resumes -- Personal selling: Communicating your value in an interview -- How to increase your options: Finding new channels for work -- Planning your marketing campaign: Get organized for success Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. Includes bibliographical references and indexes. Marketing Vocational guidance HF5415.35 .S65 0131857002 ( 4e) WIUC - GH 960909 20230919110107.0 1636598