Business research methods. /
Boris Blumberg, Donald R. Cooper, Pamela S. Schindler.
- 2nd European ed.
- Maidenhead, England: McGraw-Hill, 2011.
- xix, 685 p. : ill. index;
Includes index.
Contents: Part 1: Essentials of research: The nature of business and management research -- The research process and proposal -- Literature review -- Ethics in business research -- Part 2: Research approaches: Quantitative and qualitative research -- Sampling strategies -- Survey research -- Secondary data and archival sources -- Case studies, qualitative interviews and focus groups -- Observation -- Content analysis and other qualitative approaches -- Experimentation -- Part 3: Research instruments: Measurement and scales -- Fieldwork: questionnaires and responses -- Writing up and presenting research outcomes -- Part 4:Statistical background: Data preparation and description -- Exploring, displaying and examining data -- Hypothesis testing -- Measures of association -- Multivariate analysis: an overview --
System requirements: PV w/Pentium based processor; Microsoft Windows 98/2000/XP; Microsoft Windows Internet Explorer 5.5 as default browser, Microsoft Office or equivalent.