01875cam a22003134a 450000100090000000300040000900500170001300800410003001000170007102000180008802000150010603500230012104000490014404200080019305000150020108200180021608400150023410000200024924500890026925000210035826000460037930000310042550400200045650508250047653801770130165000370147870000210151570000250153613981818OSt20231003090018.0050525s2006    maua     b    001 0 eng    a  2005050520  a9780077117450  a007711745X  a(OCoLC)ocm60557595  aWIUC - GHcWIUC - GHdYDXdBAKERdNLGGCdDLC  apcc00aHD30.4.B6500a658/.0072222  a85.032bcl  qBlumberg, Boris10aBusiness research methods. /cBoris Blumberg, Donald R. Cooper, Pamela S. Schindler.  a2nd European ed.  aMaidenhead, England:bMcGraw-Hill,c2011.  axix, 685 p. :bill. index;  aIncludes index.  aContents: Part 1: Essentials of research: The nature of business and management research -- The research process and proposal -- Literature review -- Ethics in business research -- Part 2: Research approaches: Quantitative and qualitative research -- Sampling strategies -- Survey research -- Secondary data and archival sources -- Case studies, qualitative interviews and focus groups -- Observation -- Content analysis and other qualitative approaches -- Experimentation -- Part 3: Research instruments: Measurement and scales -- Fieldwork: questionnaires and responses -- Writing up and presenting research outcomes -- Part 4:Statistical background: Data preparation and description -- Exploring, displaying and examining data -- Hypothesis testing -- Measures of association -- Multivariate analysis: an overview --   aSystem requirements: PV w/Pentium based processor; Microsoft Windows 98/2000/XP; Microsoft Windows Internet Explorer 5.5 as default browser, Microsoft Office or equivalent. 0aIndustrial managementxResearch.  qDonald R. Cooper  qSchindler, Pamela S.