02138cam a22003614a 4500 13981818 OSt 20231003090018.0 050525s2006 maua b 001 0 eng 2005050520 9780077117450 007711745X (OCoLC)ocm60557595 WIUC - GH WIUC - GH YDX BAKER NLGGC DLC pcc HD30.4.B65 658/.0072 22 85.03 bcl Blumberg, Boris 2442 Business research methods. / Boris Blumberg, Donald R. Cooper, Pamela S. Schindler. 2nd European ed. Maidenhead, England: McGraw-Hill, 2011. xix, 685 p. : ill. index; Includes index. Contents: Part 1: Essentials of research: The nature of business and management research -- The research process and proposal -- Literature review -- Ethics in business research -- Part 2: Research approaches: Quantitative and qualitative research -- Sampling strategies -- Survey research -- Secondary data and archival sources -- Case studies, qualitative interviews and focus groups -- Observation -- Content analysis and other qualitative approaches -- Experimentation -- Part 3: Research instruments: Measurement and scales -- Fieldwork: questionnaires and responses -- Writing up and presenting research outcomes -- Part 4:Statistical background: Data preparation and description -- Exploring, displaying and examining data -- Hypothesis testing -- Measures of association -- Multivariate analysis: an overview -- System requirements: PV w/Pentium based processor; Microsoft Windows 98/2000/XP; Microsoft Windows Internet Explorer 5.5 as default browser, Microsoft Office or equivalent. Industrial management Research. 2443 Donald R. Cooper 2444 Schindler, Pamela S. 2445 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 10069 17569 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-21 HD30.4.B65 (2e) K/3208/0306/23 2023-10-03 00:00:00 2023-10-03 BK