Blumberg, Boris creator Donald R. Cooper Schindler, Pamela S. text bibliography mau Maidenhead, England McGraw-Hill 2011 2006 2nd European ed. monographic eng

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xix, 685 p. : ill. index; Contents: Part 1: Essentials of research: The nature of business and management research -- The research process and proposal -- Literature review -- Ethics in business research -- Part 2: Research approaches: Quantitative and qualitative research -- Sampling strategies -- Survey research -- Secondary data and archival sources -- Case studies, qualitative interviews and focus groups -- Observation -- Content analysis and other qualitative approaches -- Experimentation -- Part 3: Research instruments: Measurement and scales -- Fieldwork: questionnaires and responses -- Writing up and presenting research outcomes -- Part 4:Statistical background: Data preparation and description -- Exploring, displaying and examining data -- Hypothesis testing -- Measures of association -- Multivariate analysis: an overview -- Boris Blumberg, Donald R. Cooper, Pamela S. Schindler. Includes index. System requirements: PV w/Pentium based processor; Microsoft Windows 98/2000/XP; Microsoft Windows Internet Explorer 5.5 as default browser, Microsoft Office or equivalent. Industrial management Research HD30.4.B65 658/.0072 85.03 9780077117450 007711745X 2005050520 WIUC - GH 050525 20231003090018.0 13981818