Bendle, Neil T., <br/><br/>
Marketing metrics :   the manager's guide to measuring marketing performance. / 
Neil T. Bendle ...[et al.] 
 - 3rd ed. 
 - xv, 439 pages ;  ills, bibliography, index;  24 cm 
<br/><br/>Includes bibliographical references (pages 417-420) and index. 
<br/><br/>Contents: Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising metrics -- Online, email, and mobile metrics -- Marketing and finance -- The marketing metrics x-ray and testing -- System of metrics 
<br/><br/><label>ISBN: </label>9780134085968 0134085965 
<br/><br/><label>LCCN: </label>2015943269 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Mathematical models.<br/>Performance--Measurement.
<br/><br/><label>LC Class. No.: </label>HF5415.2.B45