01658cam a2200361 i 4500 18648606 OSt 20231009143601.0 150605s2016 nju b 001 0 eng 2015943269 9780134085968 0134085965 WIUC - GH eng rda WIUC - GH pcc HF5415.2.B45 Bendle, Neil T., 2446 Marketing metrics : the manager's guide to measuring marketing performance. / Neil T. Bendle ...[et al.] 3rd ed. Upper Saddle River, NJ : Pearson Education, [2016. xv, 439 pages ; 24 cm ills, bibliography, index; text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (pages 417-420) and index. Contents: Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising metrics -- Online, email, and mobile metrics -- Marketing and finance -- The marketing metrics x-ray and testing -- System of metrics Marketing research. 992 Marketing Mathematical models. 2447 Performance Measurement. 2448 Bendle, Neil T. 2449 7 cbc origres 2 ncip 20 y-gencatlg lcc BK 3rd ed 10070 17570 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-14 HF5415.2.B45(3e) K/3023/0121/23 2023-10-03 00:00:00 2023-10-03 BK