key principles for responsible practice Plaisance, Patrick Lee creator author. text bibliography cau 2021 Third edition. monographic eng

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xv, 345 pages : illustrations (chiefly color) ; 27 cm Making ethics accessible and applicable to media practice, this highly acclaimed book explains key ethical principles and their application in print and broadcast journalism, public relations, advertising, marketing, and digital media. Unlike application-oriented casebooks, this text sets forth the philosophical underpinnings of key principles and explains how each should guide responsible media behavior. Ethics theory: an overview -- Key frameworks -- Moral judgement -- Ethics theory: application to media -- Consumption -- Technology -- Data -- Transparency -- Justice -- Harm -- Autonomy -- Privacy -- Community. Patrick Lee Plaisance. Includes bibliographical references (pages 313-332) and index. Mass media Moral and ethical aspects Médias Aspect moral Mass media Moral and ethical aspects 175 9781516586707 1516586700 9781516586684 1516586689 2022275505 WIUC - GH 220711 20231005132833.0 22689466 eng