TY  - BOOK
AU  - Gill,Ann
TI  - Rhetoric and human understanding.
SN  - 0881337757 :
AV  - P301 .G5 
PY  - 1994///
CY  - Prospect Heights, Ill.
PB  - Waveland Press
KW  - Rhetoric
KW  - Semiotics
KW  - Linguistics
KW  - Oral tradition
KW  - Civilization, Western
KW  - Civilization, Modern
KW  - 20th century
N1  - Includes bibliographical references and index; Contents: Part One: The signifying animal: Signs and symbols -- Language -- Rhetoric -- Meaning -- Part two: The mythological mind : Oral traditions -- Word magic -- Part Three: The modern western mind: The beginnings of the western mind -- Evolution of the western mind -- The rational paradigm -- Part IV: Challenges to the rational paradigm -- Contemporary theories of discourse -- Postmodernism -- Voice -- A rhetorical point of view
ER  -