Borchers, Timothy A. <br/><br/>
Rhetorical theory :  an introduction. / 
Timothy A. Borchers. 
 - Belmont, CA, U.S. :  Thomson/Wadsworth,  c2006. 
 - xxi, 345 p. :  ill., index ,  ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 331-337) and index. 
<br/><br/>Contents:I : The nature of rhetoric --  Defining rhetoric and rhetorical theory -- II: Important rhetorical functions -- rhetorical as persuasions -- Style, delivery, and rhetorical theory -- Rhetoric, science and argumentation -- III: Linguistic reflexivity -- rhetoric and meaning -- Dramatism -- IV: Rhetoric, culture, and power -- Critical approaches to rhetoric -- Gendered rhetorical theories -- Non-western rhetorical theories -- V: Fragments of rhetoric : Rhetoric, media and technology -- Postmodern approaches to rhetoric -- Cultural rhetorical studies -- Appendix -- References -- Index.   
<br/><br/><label>ISBN: </label>0534639186 
<br/><br/><label>LCCN: </label>2004118285 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Rhetoric.
<br/><br/><label>LC Class. No.: </label>PN175  / .B67