TY  - BOOK
AU  - Borchers,Timothy A.
TI  - Rhetorical theory: an introduction. 
SN  - 0534639186
AV  - PN175 .B67 
PY  - 2006///
CY  - Belmont, CA, U.S.
PB  - Thomson/Wadsworth
KW  - Rhetoric
N1  - Includes bibliographical references (p. 331-337) and index; Contents:I : The nature of rhetoric --  Defining rhetoric and rhetorical theory -- II: Important rhetorical functions -- rhetorical as persuasions -- Style, delivery, and rhetorical theory -- Rhetoric, science and argumentation -- III: Linguistic reflexivity -- rhetoric and meaning -- Dramatism -- IV: Rhetoric, culture, and power -- Critical approaches to rhetoric -- Gendered rhetorical theories -- Non-western rhetorical theories -- V: Fragments of rhetoric : Rhetoric, media and technology -- Postmodern approaches to rhetoric -- Cultural rhetorical studies -- Appendix -- References -- Index.
UR  - http://www.loc.gov/catdir/enhancements/fy1103/2004118285-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1103/2004118285-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1103/2004118285-t.html
ER  -