Electronic commerce. /
Gary P. Schneider
- 7th ed.
- Australia: Thomson Course Technology, 2007.
- xxiv, 624 p. : ill. ; 24cm.
Includes index.
Contents: Introduction to electronic commerce -- Technology infrastructure: the internet and the world wide web -- Selling on the web: revenue models and building a web presence -- Marketing on the web -- Business-to-business strategies: from electronic data interchange to electronic commerce -- Online auctions, virtual communities and the web portals -- The Environment of electronic commerce: legal, ethical and tax issues -- Web server hardware and software -- Electronic commerce software -- Electronic commerce security -- Payment systems for electronic commerce -- Planning for electronic commerce.
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Electronic commerce. Electronic data interchange. Business enterprises -- Computer networks