Mason, Charlotte H. <br/><br/>
Instructor's manual to accompany the marketing game. / 
Charlotte H. Mason, William D. Perreault 
 - 3rd ed 
 - xii, 271 p. :  ills.; 
<br/><br/>Contents:The marketing game: an introduction and what is new -- How to use this manual -- Special features of the marketing game -- Suggestions on using the marketing game -- Getting organized for the marketing game -- Instructor software and running the simulation -- The starting position -- Diagnosing a firm's position -- Student software -- PowerPoint slide and transparency masters -- Supplemental assignments -- Test and discussion questions -- Concluding the game and grading -- Overview of the effects of decision variables -- The model structure --  Instructor CD-Rom resources-- Website resources for the marketing game --Commonly asked questions and answers 
<br/><br/><label>ISBN: </label>025613989x (manual) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>The marketing game
<br/><br/><label>LC Class. No.: </label>HF5415.135.M39