01268nam a22002057a 4500 OSt 20231204091144.0 231110b ||||| |||| 00| 0 eng d 025613989x (manual) WIUC - GH WIUC - GH HF5415.135.M39 Mason, Charlotte H. 2428 Instructor's manual to accompany the marketing game. / Charlotte H. Mason, William D. Perreault 3rd ed xii, 271 p. : ills.; Contents:The marketing game: an introduction and what is new -- How to use this manual -- Special features of the marketing game -- Suggestions on using the marketing game -- Getting organized for the marketing game -- Instructor software and running the simulation -- The starting position -- Diagnosing a firm's position -- Student software -- PowerPoint slide and transparency masters -- Supplemental assignments -- Test and discussion questions -- Concluding the game and grading -- Overview of the effects of decision variables -- The model structure -- Instructor CD-Rom resources-- Website resources for the marketing game --Commonly asked questions and answers The marketing game 2800 Perreault, William D. 2431 lcc BK 10211 17711 0 0 lcc 0 0 WIUC-KL WIUC-KL NURS L. 2023-03-14 HF5415.135.M39(3e) KSN3034/0132/23 2023-11-10 00:00:00 2023-11-10 BK