Mason, Charlotte H. creator Perreault, William D. text 3rd ed monographic eng

print

xii, 271 p. : ills.; Contents:The marketing game: an introduction and what is new -- How to use this manual -- Special features of the marketing game -- Suggestions on using the marketing game -- Getting organized for the marketing game -- Instructor software and running the simulation -- The starting position -- Diagnosing a firm's position -- Student software -- PowerPoint slide and transparency masters -- Supplemental assignments -- Test and discussion questions -- Concluding the game and grading -- Overview of the effects of decision variables -- The model structure -- Instructor CD-Rom resources-- Website resources for the marketing game --Commonly asked questions and answers Charlotte H. Mason, William D. Perreault The marketing game HF5415.135.M39 025613989x (manual) WIUC - GH 231110 20231204091144.0