TY  - BOOK
AU  - Mason, Charlotte H.
AU  - Perreault, William D.
TI  - Instructor's manual to accompany the marketing game.
SN  - 025613989x (manual)
AV  - HF5415.135.M39 
KW  - The marketing game
N1  - Contents:The marketing game: an introduction and what is new -- How to use this manual -- Special features of the marketing game -- Suggestions on using the marketing game -- Getting organized for the marketing game -- Instructor software and running the simulation -- The starting position -- Diagnosing a firm's position -- Student software -- PowerPoint slide and transparency masters -- Supplemental assignments -- Test and discussion questions -- Concluding the game and grading -- Overview of the effects of decision variables -- The model structure --  Instructor CD-Rom resources-- Website resources for the marketing game --Commonly asked questions and answers
ER  -