01221nam a22002057a 4500 20231113161749.0 231113b ||||| |||| 00| 0 eng d 978007157487 HD30.4.B62(4e) Blumberg, boris F. 2842 Business research methods 4th ed Berkshire: McGraw-Hill Education, 2014. xiii, 500+ various pages: ill.; 27cm. Inclu7des glossary and index Contents: Part 1: Essentials of research: The nature of business and management research -- The research process and proposal -- Literature review -- Ethics in business research -- Part 2: Research methods: Quantitative and qualitative research -- Sampling strategies -- Primary data collection with surveys -- Primary data collection; qualitative data -- Secondary data archival sources -- Content analysis and other qualitative approaches -- Case studies -- Experimentation -- Part 3: Research instruments: Fieldwork: questionnaires and responses -- Measurements and scales -- Writing up and presenting research outcomes. Cooper, Donald R. 2843 Schindler, Pamela S. 2445 lcc BK 4th ed 10231 17731