Blumberg, boris F. creator Cooper, Donald R. Schindler, Pamela S. text Berkshire McGraw-Hill Education 2014 4th ed monographic eng

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xiii, 500+ various pages: ill.; 27cm. Contents: Part 1: Essentials of research: The nature of business and management research -- The research process and proposal -- Literature review -- Ethics in business research -- Part 2: Research methods: Quantitative and qualitative research -- Sampling strategies -- Primary data collection with surveys -- Primary data collection; qualitative data -- Secondary data archival sources -- Content analysis and other qualitative approaches -- Case studies -- Experimentation -- Part 3: Research instruments: Fieldwork: questionnaires and responses -- Measurements and scales -- Writing up and presenting research outcomes. Inclu7des glossary and index HD30.4.B62(4e) 978007157487 231113 20231113161749.0