01254nam a22002057a 450000500170000000800410001702000170005805000190007510000290009424500640012325000110018726000460019830000460024450000330029050506280032370000280095170000310097994200210101099900170103120231113161928.0231113b           ||||| |||| 00| 0 eng d  a978007157487  aHD30.4.B62(4e)  aBlumberg, boris F.92842  aBusiness research methods /cBoris F. Blumberg ... [et al.]  a4th ed  aBerkshire:bMcGraw-Hill Education,c2014.  axiii, 500+ various pages: bill.; c27cm.  aInclu7des glossary and index  aContents: Part 1: Essentials of research: The nature of business and management research -- The research process and proposal -- Literature review -- Ethics in business research -- Part 2: Research methods: Quantitative and qualitative research -- Sampling strategies -- Primary data collection with surveys -- Primary data collection; qualitative data -- Secondary data archival sources -- Content analysis and other qualitative approaches -- Case studies -- Experimentation -- Part 3: Research instruments: Fieldwork: questionnaires and responses -- Measurements and scales -- Writing up and presenting research outcomes.  aCooper, Donald R.92843  aSchindler, Pamela S.92445  2lcccBKe4th ed   c10232d17732