Putting a message together.
[by] Glen E. Mills.
- 2nd ed.
- Indianapolis, Bobbs-Merrill [1972]
- x, 108 p.:
- The Bobbs-Merrill series in speech communication. / .
Includes bibliographic references and index.
Some points of view -- Theories of communication -- Selecting a focus -- Delivery makes a difference -- Combined goals -- For Knowledge and Understanding:Analysis -- Nature of the genre -- Nonsubstantive Analysis -- Relation to Research -- A specimen for analysis -- For knowledge and Understanding Structure -- Macrostructure -- Microstructure -- Specimens Of Structure -- For Behavioral Change :Analysis -- Traditional Divisions Of The Genre -- A Contemporary Division -- Nonsubstantive Analysis -- Relation to Research -- A Specimen for Analysis -- For Behavioral change structure -- Macrocstructure -- Microstructure -- A Specimen For Analysis.